U.S. Army Veteran • Marketing Executive

Visionary Marketing Executive
Driving Technology-Powered Growth

10+ years of proven success leading technology-driven growth strategies across SaaS, healthcare, and nonprofit industries. Expert in leveraging AI, cloud platforms, and data analytics to design innovative marketing ecosystems.

25+
Clients Served
35%
Avg Engagement Growth
10+
Years Experience
$10M+
Equipment Managed
ABOUT ME

Marketing Leader with Military Discipline

U.S. Army Veteran and multi-degree powerhouse with 10+ years across tech, marketing, and entrepreneurship. Former Chief Marketing Officer turned Software and AI Engineer, bringing a mission-focused approach to scaling brands and organizations.

Known for leading cross-functional teams, launching revenue-generating platforms, and transforming chaos into scalable systems. My approach combines disciplined leadership, data-driven insights, and innovative technology to drive measurable business growth.

GTM StrategyCloud & SaaSData AnalyticsTeam Leadership

Revenue Growth Expert

Increased recurring donations by 35% and drove tenant engagement growth across multiple organizations

Team Builder

Led teams of 10-15 members across marketing, operations, and military environments

Digital Transformation

Automated workflows reducing manual data entry by 60% and integrated 5+ SaaS platforms

CORE COMPETENCIES

Key Skills & Technologies

Strategic capabilities that drive measurable business outcomes

Go-to-Market Strategy

Comprehensive GTM planning and execution for product launches and market expansion

Partner & Channel Marketing

Building strategic partnerships and channel programs that drive mutual growth

Revenue Growth & Demand Gen

Data-driven campaigns that generate qualified leads and accelerate pipeline

CRM & Marketing Automation

Expert in Salesforce, HubSpot, and Dynamics 365 for marketing operations

Cloud & SaaS Marketing

Deep expertise marketing AWS, Azure, and GCP solutions to technical audiences

Data-Driven Insights

Building ETL pipelines and analytics dashboards for actionable marketing intelligence

Cross-Functional Leadership

Leading diverse teams across marketing, sales, and product organizations

Digital Transformation

Driving organizational change through technology adoption and process optimization

Technical Marketing

Programming skills in Python, SQL, JavaScript, and Node.js for marketing automation

PROFESSIONAL EXPERIENCE

Career Highlights

Real results from strategic marketing and leadership initiatives

Founder and Chief Marketing Officer

Avarx Ai
August 2023 - July 2025Austin, Texas

Founded and scaled a marketing and technology agency serving 25+ clients including Upward, Blessed App, Haven App, and Lauryn's Garden, delivering measurable growth across SaaS, e-commerce, and nonprofit sectors.

Designed and implemented data pipelines (ETL) and analytics dashboards

Partnered with executive leadership to align cloud infrastructure with business growth

Delivered measurable growth across multiple industry sectors

SaaSData AnalyticsCloud Infrastructure

Director of Marketing & Digital Strategy

Isbell Rentals
February 2023 - July 2023Killeen, Texas

Directed marketing strategy and digital transformation initiatives that increased tenant engagement by 35% and streamlined property management operations.

Increased tenant engagement by 35%

Automated workflows cutting manual data entry by 60%

Integrated 5+ SaaS platforms into centralized ETL pipelines

Digital TransformationMarketing AutomationSaaS Integration

Director of Marketing & Web Development

United Methodist Church
May 2022 - January 2023Bell County, Texas

Directed a team of 10 marketing and communications staff, building scalable systems and driving digital transformation across multiple church programs.

Built livestream platforms expanding reach to 2,000+ online viewers

Implemented CRM raising recurring donations by 35%

Led team of 10 marketing and communications staff

Team LeadershipCRM ImplementationDigital Platforms

Quartermaster & Chemical Equipment Repairer (91J)

United States Army
October 2017 - November 2020Fort Hood, Texas

Led and supervised 15 soldiers in the maintenance and operation of mission-critical equipment valued at over $10M, ensuring peak readiness and operational continuity.

Managed $10M+ in mission-critical equipment

Reduced equipment downtime by 25%

Led team of 15 soldiers with disciplined leadership

LeadershipOperationsTechnical Excellence

Tech Sales & Support Specialist

Verizon Fios
June 2015 - October 2017Hampton, Virginia

Delivered technical support and consultative solutions for networking and telecom services, consistently ranking in the top 10% regionally.

Ranked top 10% regionally by exceeding sales quotas

Deployed network infrastructure and troubleshot system outages

Provided technical demos and cloud-based solution consulting

Technical SalesCustomer SuccessCloud Solutions
EDUCATION

Master of Arts in Management

American Military University

Expected 2025

Master of Business Administration (MBA)

American Military University

2022

Bachelor of Arts in Marketing

American Military University

2018

CERTIFICATIONS

AWS Cloud Solutions Architect

Professional Certificate

Six Sigma White Belt

Process Improvement

Scrum Advanced

Software Development

GET IN TOUCH

Let's work together

Looking for a strategic marketing leader with technical expertise to drive growth? Let's discuss how I can help your organization succeed.

Location: Austin, Texas

Phone: (254) 245-6286